Over the past two years and a half, I have been working closely on social media data from Twitter, FB, Google+ and others. After building and using real world systems that need to scale and having read a number of…
Big Data – Ponderings of a Practitioner – I
Having worn multiple hats related to dealing with data on a near-daily basis through my professional career – data modeling, schema/representation development, redesign for indexing and query performance, information extraction, feature extraction for machine learning etc. I have been following…
Chromecast – A quick primer
Was looking for good mirroring solutions at home and work that works across iOS, Windows and Android. The toss up was between AppleTV ($99) versus Chromecast ($35). Chromecast Setup was painless, download chromecast app for your OS, install appropriate Chrome…
Exploiting Social Media – Some lessons
The past 12 months have been a major learning experience as I transition from my recent social media startup. After a hiatus of nearly a year from blogging, I wanted to summarize some key lessons as I rode the downslide…
Nearing Half-time in 2012 – Checking on tech trends
At the beginning of 2012, I’d put a list of potential tech trends. Checking in on them five+ months later, this is what we see: The revenge of the “publishers”: Does not look like publishers have figured anything out yet.…
Looking Ahead – Interesting tech-oriented themes for 2012
The past quarter has been quite hectic as I have been driving the technology efforts at my startup, Salorix, in the social media advertising space. As we ramp up our development, I have been reviewing a wide range of industry…
Computational advertising – where are we?
Computational advertising has grown by leaps and bounds over the past decade. As Digital marketing techniques and platforms grow, there are a number of new open problems that are on the horizon spanning a range of fields. I briefly summarize…